"People don't buy WHAT you do; they buy WHY you do it."
There is a striking poignancy to these words, 14 years on from when Simon Sinek enshrined them in TED Talk immortality.
Every client, I will ever work with...I will start with the Why. It's a pragmatic approach: people aren't resistant to change; they're resistant to change that doesn't make sense.
(Luckily, we at Apricot enjoy that 'sense making' work, irrespective of the layers of complexity and emotionally charged narratives of "yesterday".)
"Align change with what matters" is our First Principle of Change, which unsurprisingly mirrors our hallmark Apricot Health Index.
But how does that come to life in an organisational setting? I give my explainer in this article, plus give some tips on how to make even the most mundane of organisational change have some sense of meaning and importance.
#change #meaning #purpose